Investigating what our supporters think of our investigations

We’ve been humbled and impressed by the responses to our recent reader survey, which will help us explore new ways we can engage with our audience, and make sure all our supporters feel valued.

We asked, you answered.

More than 270 of the International Consortium of Investigative Journalists’ readers have shared their views with us over the past few weeks through an online survey about how we can best serve our community of supporters.

We’ve been humbled and impressed by the thoughtful input, which will help us explore new ways we can share updates, content and impact with our audience, and make sure all our readers and ICIJ Insiders feel valued and included in ICIJ’s work — work that wouldn’t be possible without your support.

We heard what you had to say and we want to share!

One goal for these surveys was to figure out what makes a reader want to support us, and what do they need to know before they donate and join our ICIJ Insiders program?  We also wanted to know if our Insiders are satisfied with the information and benefits they receive in return for their donations, and if they understand how their gifts are being used.

Here’s what we discovered, and some ideas we’re going to explore:

  • Our supporters told us that they are happy with the information they receive on a weekly, monthly or quarterly basis from ICIJ, and are satisfied with the benefits they receive as part of the ICIJ Insiders program, including exclusive invitations to online events, first-looks at behind-the-scenes content, and opportunities to engage with the ICIJ team directly.
  • Our global readers are keen for us to provide recordings of live events so they can still be included, regardless of the time zone. We’ll also continue trialling event times that cater to audiences in different parts of the world.
  • We also learned that our readers and Insiders would enjoy an increase in podcasts and having more information shared across our social media platforms.

Ultimately, the survey results made one thing abundantly clear – our readers want to learn more about ICIJ. How do we pull off these huge investigations, working with hundreds of reporters around the world? And how are donations being used, and where do these gifts go?

Join ICIJ Insiders

Do you believe journalism can make a difference?
For just $15/month you can help expose the truth and hold the powerful to account.

Well, we always want to share more with our supporters! For the next month we’ll be chatting with different team members across our organization, and highlighting how donations help fund their important work.

We want you to know why your support means so much to us, and why we are so grateful for your generosity. Stay tuned for more!

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